KONFIRMATORI PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASISWA MEMILIH STUDI DI AKADEMI KEBIDANAN JEMBER
Abstract: The purpose of this study was to determine the influence of marketing mix on the students' decision to study inthe Midwifery Academy, Jember. The objects of the study were students of the Midwifery Academy, Jember. This study used full sampling method with a sample size of 189 respond...
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| Main Authors: | , , |
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| Format: | EJournal Article |
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2016-01-11.
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| Online Access: | Get Fulltext |
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| LEADER | 01619 am a22002293u 4500 | ||
|---|---|---|---|
| 001 | BISMA_article_view_5952_4413 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Santoso, Nugroho Edie |e author |
| 245 | 0 | 0 | |a KONFIRMATORI PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASISWA MEMILIH STUDI DI AKADEMI KEBIDANAN JEMBER |
| 260 | |b Jurusan Manajemen Fakultas Ekonomi dan Bisnis, |c 2016-01-11. | ||
| 520 | |a Abstract: The purpose of this study was to determine the influence of marketing mix on the students' decision to study inthe Midwifery Academy, Jember. The objects of the study were students of the Midwifery Academy, Jember. This study used full sampling method with a sample size of 189 respondents. Multiple linear regression with confirmatoryapproach was used to test the hypothesis. The results showed that the variables of product, price, place, people, physical evidence, and process have significant effect on students' decision to study in the Midwifery Academy, Jember. Keywords: Product, Price, Place, People, Physical Eevidence, Pocess, and Decision | ||
| 540 | |a Copyright (c) 2016 Jurnal Bisnis dan Manajemen | ||
| 546 | |a eng | ||
| 655 | 7 | |a info:eu-repo/semantics/article |2 local | |
| 655 | 7 | |a info:eu-repo/semantics/publishedVersion |2 local | |
| 700 | 1 | 0 | |a Dimyati, Mohamad |e author |
| 700 | 1 | 0 | |a Suryaningsih, Ika Barokah |e author |
| 786 | 0 | |n 1978-3108 | |
| 786 | 0 | |n 2623-0879 | |
| 786 | 0 | |n BISMA: Jurnal Bisnis dan Manajemen; Vol 10 No 1 (2016); 14-28 | |
| 787 | 0 | |n https://jurnal.unej.ac.id/index.php/BISMA/article/view/5952/4413 | |
| 856 | 4 | 1 | |u https://jurnal.unej.ac.id/index.php/BISMA/article/view/5952/4413 |z Get Fulltext |