ANALISIS PENGARUH KOMUNITAS ATAU NON KOMUNITAS MUSIK SERTA KESADARAN MEREK TERHADAP MINAT MEMBELI MERCHANDISE LUMAJANG ROCK COMMUNITY
Abstract:The purpose of this research is to test and to analyze the impact of music community or non-community and brand awareness on the purchase intention of merchandise of Lumajang rock community. The population was both members and non-members of music community in Lumajang. The samplesof the re...
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| Formato: | EJournal Article |
| Publicado: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2016-01-11.
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| Acceso en línea: | Get Fulltext |
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| Número de Clasificación: |
A1234.567 |
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| Copia 1 | Disponible |