PENGARUH HARGA DAN KUALITAS PELAYANAN SERTA KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DAN KEPUASAN PELANGGAN ONLINE SHOPPING PADA MAHASISWA UNIVERSITAS ABDURACHMAN SALEH SITUBONDO

Abstract : This study aimed to analyze the significant influence of price, quality of service and quality of product to repeat purchases interest and customer satisfaction online shopping at University students Abdurachman Saleh Situbondo. This study uses a sample of consumers online shopping are st...

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Main Authors: Sari, Rini Kartika (Author), Sudaryanto, Sudaryanto (Author), Yulisetiarini, Diah (Author)
Format: EJournal Article
Published: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2016-05-09.
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