TRADISI MAPPASSILI SEBAGAI SALAH SATU PENENTU KEPUASAN KONSUMEN BUGIS PASCA PEMBELIAN PRODUK DI KOTA MAKASSAR
Related to the purchase and consumption of consumptive products (e.g., vehicles, houses, and other luxury goods), Bugis-Makassar society will perform a local tradition called Mappassili, which is a special ceremony performed after purchasing and before consuming the product. This study examines the...
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| Main Authors: | , |
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| Format: | EJournal Article |
| Published: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2019-03-26.
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| Subjects: | |
| Online Access: | Get Fulltext |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |