KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY
This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sampl...
Guardat en:
Autor principal: | |
---|---|
Format: | EJournal Article |
Publicat: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2019-11-30.
|
Matèries: | |
Accés en línia: | Get Fulltext |
Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Internet
Get Fulltext3rd Floor Main Library
Signatura: |
A1234.567 |
---|---|
Còpia 1 | Disponible |