Analisis Faktor - Faktor yang Mempengaruhi Konsumen dalam Membeli Produk Susu Pasteurisasi Kabupaten Kudus (Analysis of Factors Influence Consumer's Purchasing of Pasteurization of Milk at District Kudus)

The objectives of this study was to investigate factors influence consumer decision making in purchasing pasteurized milks and to examine factors that influence consumer decision to buy its. The study was conducted at Kota subdistrict, Kudus district with consumer`s of milk pasteurization as respond...

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Main Authors: Hartono, Budi (Author), Utami, Hari Dwi (Author), Amanatullaili, Nova (Author)
Format: EJournal Article
Published: Faculty of Animal Science, Universitas Gadjah Mada, 2012-02-21.
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