Pengaruh Customer Relationship Management dan Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Media Advertising di Samarinda

The purpose of this study was to analyze the effect of customer relationship management and service quality on customer satisfaction and loyalty of advertising media companies in Samarinda. The population in this study were customers of advertising media companies in Samarinda. Using accidental samp...

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Main Authors: Saputri, Ade (Author), Hudayah, Syarifah (Author), Abidin, Zainal (Author)
Format: EJournal Article
Udgivet: UPT Penerbitan Universitas Jember, 2020-09-03.
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