Pengaruh Elemen Sensory Branding Terhadap Perilaku Pengambilan Keputusan Konsumen Dalam Membeli Aqua Dengan Pendekatan Neuromarketing Di Kabupaten Jember
The purpose of this study acclaims the important of Auditory, Visual and Tactile in affecting consumer's decision makingbehavior of buying, it is also to figure out it's impact in Aqua. Thus, it is important to study "The Impact Of SensoryBranding's Elements On Consumer's De...
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| Main Authors: | , , |
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| Format: | EJournal Article |
| Published: |
UPT Penerbitan Universitas Jember,
2017-05-15.
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| Subjects: | |
| Online Access: | Get Fulltext |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |