Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember
The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as...
Saved in:
Main Authors: | , , |
---|---|
格式: | EJournal Article |
出版: |
UPT Penerbitan Universitas Jember,
2014-03-11.
|
主题: | |
在线阅读: | Get Fulltext |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|