Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as...

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Main Authors: Nirmala, Ayunda Nurul (Author), Prasodjo, Adi (Author), Indraningrat, Ketut (Author)
格式: EJournal Article
出版: UPT Penerbitan Universitas Jember, 2014-03-11.
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索引号: A1234.567
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