Hypersemiotics in Printed Commercial Advertising
Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal...
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| Format: | EJournal Article |
| Wydane: |
Faculty of Cultural Sciences, Universitas Gadjah Mada,
2019-12-02.
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| Hasła przedmiotowe: | |
| Dostęp online: | Get Fulltext |
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