Hypersemiotics in Printed Commercial Advertising

Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal...

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Autor Principal: Masrukhi, Moh (Author)
Formato: EJournal Article
Publicado: Faculty of Cultural Sciences, Universitas Gadjah Mada, 2019-12-02.
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