DESIRE AND PLEASURE IN THE BRANDED REALITY SHOW AS A DISCURSIVE PSYCHOANALYSIS

The study of branded reality show is still very limited, especially in the perspective of discursive psychoanalysis. In fact, the phenomenon of reality show is currently growing in the television industry, so brands are inspired to create similar programs. This paper aims to analyze the desire and p...

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Bibliographic Details
Main Author: Wijaya, Bambang Sukma (Author)
Format: EJournal Article
Published: Faculty of Cultural Sciences, Universitas Gadjah Mada, 2015-06-03.
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