Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements

Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements

In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home care products, uses Islamic identity as part of th...

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Bibliographic Details
Main Authors: Santoso, Rahmania (Author), Prianti, Desi Dwi (Author)
Other Authors: Bambang Dwi Prasetyo, Brawijaya University, Department of Communication Science (Contributor)
Format: EJournal Article
Published: Faculty of Cultural Sciences, Universitas Gadjah Mada, 2022-03-05.
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info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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