Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements
In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home care products, uses Islamic identity as part of th...
Saved in:
Main Authors: | Santoso, Rahmania (Author), Prianti, Desi Dwi (Author) |
---|---|
Other Authors: | Bambang Dwi Prasetyo, Brawijaya University, Department of Communication Science (Contributor) |
Format: | EJournal Article |
Published: |
Faculty of Cultural Sciences, Universitas Gadjah Mada,
2022-03-05.
|
Subjects: | |
Online Access: | Get Fulltext |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
TATA KELOLA BAITUL MAAL WATAMWIL (BMT) MEKAR DA'WAH DAN MODAL SOSIAL YANG ADA DI MASYARAKAT DENGAN PROSES PEMBIAYAAN MUSYARAKAH (Studi Kasus BMT Mekar Da'wah Tangsel)
by: AFIF, Syafik Wildan, et al.
Published: (2016) -
The Online Advertising Tax
by: FUCHS, Christian -
The Online Advertising Tax
by: FUCHS,Christian -
Our Master's Voice : Advertising
by: Rorty, James
Published: (2020) -
CHALLENGES IN CROSS CULTURAL ADVERTISING
by: Retnowati, Yuni
Published: (2016)