Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements
In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home care products, uses Islamic identity as part of th...
में बचाया:
| मुख्य लेखकों: | , |
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| अन्य लेखक: | |
| स्वरूप: | EJournal Article |
| प्रकाशित: |
Faculty of Cultural Sciences, Universitas Gadjah Mada,
2022-03-05.
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| विषय: | |
| ऑनलाइन पहुंच: | Get Fulltext |
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इंटरनेट
Get Fulltext3rd Floor Main Library
| बोधानक: |
A1234.567 |
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| प्रति 1 | उपलब्ध |