Adwords Keyword Set Selection Decision Support System Using AHP and TOPSIS Method
CV. Gitani Creative Agency is a company engaged in the field of creative agency providing digital marketing service. Google Adwords is a platform used by the company to run this service. Keyword set selection is critical to the performance of ads. However, finding the right keyword set is not an eas...
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| Main Authors: | , , |
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| Format: | EJournal Article |
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IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.,
2020-04-30.
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