A Critical Discourse Analysis of The Advertisement of Japanese Beauty Products

This research analyzes the advertisement of Japanese beauty products through perspective of the critical discourse analysis as stated by Fairclough (1995). The discussed issues are linguistic features used in the advertisement of Japanese beauty products and the strategies used by advertisers to man...

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Main Author: Lestari, Eka Marthanty Indah (Author)
Format: EJournal Article
Published: Universitas Diponegoro, 2020-05-31.
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