Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Inovasi Produk dan Keunggulan Bersaing UMKM Jenang di Kabupaten Kudus

The company's success to maintain the sustainability of their products sales lies in the ability to have a strategy or innovative thinking by seeing on market orientation and entrepreneurial orientation, and having a strong competitive advantage. This research is conducted  to determine  the  i...

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Main Authors: Syukron, Muhamad Zidni (Author), Ngatno, Ngatno (Author)
Format: EJournal Article
Published: Universitas Diponegoro, 2016-12-02.
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