PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)

Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 - 2014 regarding Top Brand Index (TBI), however...

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Main Authors: Trixie, Marchella Dwichandra (Author), Hermani, Agus (Author), Listyorinim, Sari (Author)
Format: EJournal Article
Published: Universitas Diponegoro, 2017-10-12.
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