Pengaruh Iklan, Harga, dan Kepercayaan Merek Terhadap Keputusan Pembelian Kosmetik Revlon

This study aims to determine the influence of advertising, price, and brand trust on Revlon cosmetics purchase decision of the undergraduate students of Diponegoro University. Type of research is explanatory research with the population undergraduate students of Diponegoro University, and the number...

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Main Authors: Puspita, Rahmilla Chairani (Author), Suryoko, Sri (Author)
Format: EJournal Article
Published: Universitas Diponegoro, 2018-03-27.
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