ANALISIS FAKTOR- FAKTOR GAYA HIDUP DAN PENGARUHNYA TERHADAP PEMBELIAN RUMAH SEHAT SEDERHANA (Studi pada Pelanggan Perumahan Puri Dinar Mas PT. Ajisaka di Semarang)
The objective of this research is to analyze the change of customers' lifestyle in purchasing RSH (RSH means Simple and Healthy House) by using AIO factors. By analyzing AIO (activity, interest, and opinion), this research is aimed to find out whether lifestyle influences the decision of purcha...
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| Format: | EJournal Article |
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Universitas Diponegoro,
2012-09-30.
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| Online Access: | Get Fulltext. |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |