Analisis Pengaruh Lingkungan Industri Terhadap Strategi Pemasaran Dan Dampaknya Terhadap Kinerja Pemasaran: Studi pada Usaha Kecil Kerajinan Kulit Tanggulangin
The objective of this research is to analyze and explain the influence of industrial environment factors which include the Entry Restriction of Newcomer, Supplier Strength, Buyer Strength, the Availability of Subtitution Supplies, Competitor Strength against Marketing Strategy (Z) and Marketing Perf...
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| Format: | EJournal Article |
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Universitas Diponegoro,
2012-09-30.
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| Online Access: | Get Fulltext. |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |