PENGARUH RELATIONSHIP MARKETING DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PT. ASTRA INTERNASIONAL ISUZU SEMARANG
Relationship marketing and after-sales service is believed to be the key in improving customer satisfaction. To compete with other automotive manufacturers a special strategy is needed in terms of keeping the relationship marketing and improving the quality of after-sales service. The objective of t...
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| Main Authors: | , |
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| Format: | EJournal Article |
| Published: |
Universitas Diponegoro,
2013-03-29.
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| Subjects: | |
| Online Access: | Get Fulltext. |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |