Consumer's characteristics of yogurt in Manado, North Sulawesi - Indonesia

The objective of this study was to analyze consumer's characteristics of yogurt as one of fermented dairy product, consumers satisfaction and factors influencing consumers purchase decision on yogurt in Manado city. The primary data were collected using structured questionnaire from a total sam...

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Bibliographic Details
Main Authors: Wantasen, E. (Author), Elly, F. H. (Author), Santa, N. M. (Author)
Format: EJournal Article
Published: Diponegoro University, 2017-02-28.
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