Consumer's characteristics of yogurt in Manado, North Sulawesi - Indonesia
The objective of this study was to analyze consumer's characteristics of yogurt as one of fermented dairy product, consumers satisfaction and factors influencing consumers purchase decision on yogurt in Manado city. The primary data were collected using structured questionnaire from a total sam...
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Main Authors: | Wantasen, E. (Author), Elly, F. H. (Author), Santa, N. M. (Author) |
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Format: | EJournal Article |
Published: |
Diponegoro University,
2017-02-28.
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Subjects: | |
Online Access: | Get Fulltext |
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