Die Neumitgliederwerbung von SPD und CDU im Vergleich : Strategielose Mitgliederpartei oder überfordertes Ehrenamt?

Die Neumitgliederwerbung von SPD und CDU im Vergleich : Strategielose Mitgliederpartei oder überfordertes Ehrenamt?

Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completel...

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Bibliographic Details
Main Author: Jakobs, Simon (auth)
Other Authors: Jun, Uwe (Editor)
Format: Book Chapter
Published: Verlag Barbara Budrich 2021
Subjects:
Political parties
Freiwilligenarbeit
member recruitment
membership
Mitgliederrekrutierung
Mitgliederwerbung
participation
Partizipation
popular parties
recruitment strategy
Recruitmentforschung
Recruitmentstrategien
Strategie
Volksparteien
volunteer work
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