Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento

The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful busines...

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Bibliographic Details
Main Author: Ciappei, Cristiano (auth)
Other Authors: Sani, Azzurra (auth)
Format: Book Chapter
Published: Firenze University Press 2006
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3rd Floor Main Library

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Call Number: A1234.567
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