Social Desirability and Environmental Valuation

Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based envir...

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Main Author: Börger, Tobias (auth)
Format: Book Chapter
Published: Bern Peter Lang International Academic Publishing Group 20120724
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