Social Desirability and Environmental Valuation
Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based envir...
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Format: | Book Chapter |
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Bern
Peter Lang International Academic Publishing Group
20120724
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3rd Floor Main Library
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A1234.567 |
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