Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

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Business; Management science; Market research; Statistics 

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Bibliographic Details
Main Author: Dolnicar, Sara (auth)
Other Authors: Grün, Bettina (auth), Leisch, Friedrich (auth)
Format: Book Chapter
Published: Singapore Springer Nature 2018
Subjects:
Market research
Probability & statistics
Business
Management science
Statistics 
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