Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Business; Management science; Market research; Statistics
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Main Author: | Dolnicar, Sara (auth) |
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Other Authors: | Grün, Bettina (auth), Leisch, Friedrich (auth) |
Format: | Book Chapter |
Published: |
Singapore
Springer Nature
2018
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Subjects: | |
Online Access: | Get Fullteks DOAB: description of the publication |
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