The Online Advertising Tax as the Foundation of a Public Service Internet

The Online Advertising Tax as the Foundation of a Public Service Internet

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"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilit...

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Bibliographic Details
Main Author: Fuchs, Christian (auth)
Format: Book Chapter
Published: University of Westminster Press 2018
Subjects:
Media studies
Public administration
Media, information & communication industries
Information technology industries
Laws of Specific jurisdictions
Ethical & social aspects of IT
Google
Facebook
online advertising
tax avoidance
media industries
public service internet
Multinational corporation
Social media
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