Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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| Format: | Book Chapter |
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Universitätsverlag Göttingen
2009
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| Online Access: | Get Fullteks DOAB: description of the publication |
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Internet
Get FullteksDOAB: description of the publication
3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |