Consumer Data Research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
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| Format: | Book Chapter |
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UCL Press
2018
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| Online Access: | Get Fullteks DOAB: description of the publication |
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Get FullteksDOAB: description of the publication
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A1234.567 |
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| Copy 1 | Available |