Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opp...

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Main Author: Christiansen, Paul (auth)
Format: Book Chapter
Published: Amsterdam Amsterdam University Press 20171221
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3rd Floor Main Library

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Call Number: A1234.567
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