Analyse von Kundenaktivitäten und der Bereitstellungsqualität von Büchern aus Kundensicht : Mit einer Untersuchung von Kundenkommentaren zu Mietangeboten für E-Books

"This master thesis explores service characteristics that are relevant for book readers when they evaluate a service as well as starting points for providers when they plan to optimize their services from a customer's point of view. In the first part ways of accessing books (buying, borrow...

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Bibliographic Details
Main Author: Wittrock, Janina (auth)
Format: Book Chapter
Published: Leipzig HTWK Leipzig - OA-Hochschulverlag 2019
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