Perceived Quality of Mobile Services : A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
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| Format: | Book Chapter |
| Published: |
Bern
Peter Lang International Academic Publishing Group
2008
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| Online Access: | Get Fullteks DOAB: description of the publication |
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Internet
Get FullteksDOAB: description of the publication
3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |