Customer Loyalty and Brand Management

Customer Loyalty and Brand Management

Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use dif...

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Bibliographic Details
Main Author: Rubio, Natalia (auth)
Other Authors: Yagüe Guillén, María Jesús (auth)
Format: Book Chapter
Published: MDPI - Multidisciplinary Digital Publishing Institute 2019
Subjects:
trust
online booking purchases
shopping time
engagement
local food
website quality
value chain
shopping frequency
bibliometric analysis
retail
PLS-SEM
structural equation modeling (SEM)
mapping study
attachment
consumer engagement
customer loyalty
e-commerce
brand love
shopping experience
brand
consumer
purchase intentions
transaction costs
website
brand equity
financial performance
behavioural e-loyalty
commitment
satisfaction
re-purchase intentions
earnings
unlisted firms
revisit intentions
B2C tourism online
customer
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