From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years-among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...

Full description

Saved in:
Bibliographic Details
Main Author: Monica Gomez-Suarez (auth)
Other Authors: Maria Pilar Martinez-Ruiz (auth), Ana Isabel Jimenez-Zarco (auth), Alicia Izquierdo-Yusta (auth)
Format: Book Chapter
Published: Frontiers Media SA 2018
Subjects:
consumer emotional journey
Consumer behavior
marketing 3.0
co-creation
consumer 3.0
marketing 4.0
mobile
online
consumer experience
Online Access:Get Fullteks
DOAB: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Get Fullteks
DOAB: description of the publication

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available

Similar Items