Marketing
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...
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| Format: | Book Chapter |
| Published: |
IntechOpen
2018
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| Subjects: | |
| Online Access: | Get Fullteks DOAB: description of the publication |
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Internet
Get FullteksDOAB: description of the publication
3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |