Il marketing della moda : Temi emergenti nel tessile-abbigliamento
This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the...
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Format: | Book Chapter |
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Firenze University Press
2005
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Online Access: | Get Fullteks DOAB: description of the publication |
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Get FullteksDOAB: description of the publication
3rd Floor Main Library
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A1234.567 |
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Copy 1 | Available |