Il mercato del vino nella Grande Distribuzione Organizzata in Italia : Tendenze 2009-2017 e previsioni

Il mercato del vino nella Grande Distribuzione Organizzata in Italia : Tendenze 2009-2017 e previsioni

This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard...

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Bibliographic Details
Main Author: Leonardo Casini (auth)
Other Authors: Veronica Alampi Sottini (auth), Andrea Dominici (auth), Sara Fabbrizzi (auth), Caterina Romano (auth), Francesca Gerini (auth)
Format: Book Chapter
Published: Firenze University Press 2020
Subjects:
scanner data
time series
sales forecasts
italian wine market
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