Il mercato del vino nella Grande Distribuzione Organizzata in Italia : Tendenze 2009-2017 e previsioni

This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard...

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Main Author: Leonardo Casini (auth)
Other Authors: Veronica Alampi Sottini (auth), Andrea Dominici (auth), Sara Fabbrizzi (auth), Caterina Romano (auth), Francesca Gerini (auth)
Format: Book Chapter
Published: Firenze University Press 2020
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020 |a 978-88-5518-056-6 
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024 7 |a 10.36253/978-88-5518-056-6  |c doi 
042 |a dc 
100 1 |a Leonardo Casini  |4 auth 
700 1 |a Veronica Alampi Sottini  |4 auth 
700 1 |a Andrea Dominici  |4 auth 
700 1 |a Sara Fabbrizzi  |4 auth 
700 1 |a Caterina Romano  |4 auth 
700 1 |a Francesca Gerini  |4 auth 
245 1 0 |a Il mercato del vino nella Grande Distribuzione Organizzata in Italia : Tendenze 2009-2017 e previsioni 
260 |b Firenze University Press  |c 2020 
300 |a 1 electronic resource (90 p.) 
506 0 |a Open Access  |2 star  |f Unrestricted online access 
520 |a This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard wines in 0.75 liter glass bottles, Private Label wine and the first twenty designations of origin in terms of value sold in the large-scale distribution. Lastly, forecasting models based on quarterly time series have been developed to provide a picture of the future performance of the sector. The study allows defining appropriate strategies to be implemented to respond to new consumption trends. 
540 |a Creative Commons  |f https://creativecommons.org/licenses/by/4.0/  |2 cc  |4 https://creativecommons.org/licenses/by/4.0/ 
653 |a scanner data 
653 |a time series 
653 |a sales forecasts 
653 |a italian wine market 
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856 4 0 |a www.oapen.org  |u https://directory.doabooks.org/handle/20.500.12854/53193  |7 0  |z DOAB: description of the publication