Rating the Audience

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for med...

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Bibliographic Details
Main Author: Ben Goldsmith (auth)
Other Authors: Mark Balnaves (auth), Tom O'Regan (auth)
Format: Book Chapter
Published: Bloomsbury Academic 2011
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available