Rating the Audience
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for med...
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| Other Authors: | , |
| Format: | Book Chapter |
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Bloomsbury Academic
2011
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| Online Access: | Get Fullteks DOAB: description of the publication |
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| LEADER | 01251naaaa2200253uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_57629 | ||
| 005 | 20210212 | ||
| 020 | |a 9781849664622 | ||
| 020 | |a 9781849664622 | ||
| 024 | 7 | |a 10.5040/9781849664622 |c doi | |
| 041 | 0 | |a English | |
| 042 | |a dc | ||
| 100 | 1 | |a Ben Goldsmith |4 auth | |
| 700 | 1 | |a Mark Balnaves |4 auth | |
| 700 | 1 | |a Tom O'Regan |4 auth | |
| 245 | 1 | 0 | |a Rating the Audience |
| 260 | |b Bloomsbury Academic |c 2011 | ||
| 300 | |a 1 electronic resource (288 p.) | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by-nc-nd/4.0/ |2 cc |4 https://creativecommons.org/licenses/by-nc-nd/4.0/ | ||
| 546 | |a English | ||
| 856 | 4 | 0 | |a www.oapen.org |u http://dx.doi.org/10.5040/9781849664622 |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/57629 |7 0 |z DOAB: description of the publication |