Advances in Customer Relationship Management
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...
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| Format: | Book Chapter |
| Published: |
IntechOpen
2012
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| Online Access: | Get Fullteks DOAB: description of the publication |
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Internet
Get FullteksDOAB: description of the publication
3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |