Firm Competitive Advantage Through Relationship Management : A Theory for Successful Sustainable Growth

Firm Competitive Advantage Through Relationship Management : A Theory for Successful Sustainable Growth

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Bibliographic Details
Main Author: Deszczyński, Bartosz (auth)
Format: Book Chapter
Published: Springer Nature 2021
Subjects:
Market research
Management & management techniques
Business strategy
Project management
Customer Relationship Management
Management
Business Strategy/Leadership
Project Management
Business Strategy and Leadership
relationship management
business ethics
corporate social responsibility
strategy
leadership
Resource-Advantage Theory
value creation
Service Profit Chain
Open Access
Customer services
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