Social Selling im B2B : Grundlagen, Tools, State of the Art

Social Selling im B2B : Grundlagen, Tools, State of the Art

Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocay, Content Marketing, Influencer Marketing sowie Social Listening...

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Bibliographic Details
Main Author: Römmelt, Benedikt (auth)
Format: Book Chapter
Published: Springer Nature 2021
Subjects:
Business & management
Business and Management, general
Sales and Distribution
Marketing
Social Media Marketing
Digitales Marketing
One-to-one-Marketing
Personal Selling
B2B-Marketing
Open Access
Business & Management
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