Strategic Communication in Context: Theoretical Debates and Applied Research

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...

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Other Authors: Balonas, Sara (Editor), Ruão, Teresa (Editor), Carrillo, María-Victoria (Editor)
Format: Book Chapter
Published: Braga 20210730
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