Strategic Communication in Context: Theoretical Debates and Applied Research
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...
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| Format: | Poglavlje knjige |
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Braga
20210730
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| Online pristup: | Get Fullteks DOAB: description of the publication |
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