Intellectual Property Strategy

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can...

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Bibliographic Details
Main Author: Palfrey, John (auth)
Format: Book Chapter
Published: Cambridge The MIT Press 2011
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3rd Floor Main Library

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Call Number: A1234.567
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